Topics to cover in proposal

Opportunity

• Problem
• Solution
• Market size

Company Background

• History and key milestones
• Maturity of business and operating model, technology, etc. 

People & Organization

• Organization structure
• Key leaders and members and highlights of relevant experience)
• Board members

Sales & Marketing

• Strategy
• Customers (key names, number)
• Partners / affiliates
• Key competitors
  
• Basis of differentiation

Operating Model & Technology

• Description of operating model
• Development history for key products or technology
• Intellectual property (business secrets, patents, defensibility)
• Competing models and technologies

Financials

• Business model
• 3-year revenue forecast

Funding

• Capital structure
  
• Past funding
• Current round sought (committed funds if any)
• Use of funds

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